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When did this trend start? Since when are TV Commercials more important than the Super bowl game?

Maybe it's just me but isn't it silly that some who watch the game seems to care more about watching the commercials than the game itself? I watch the Super Bowl for the game itself. Not for the commercials.

Public Comments

1. Someone has to pay the bills for the sports diva's.
2. It started in 1984, when Apple ran it's "Big Brother" ad for the first Macintosh. The ad caused a lot more excitement than the game and Mac sales skyrocketed. Super Bowl ads have never been the same, since.
3. Yea the people that only care about the commercials annoy me. The people who are reading a magazine during the game and then suddenly put it down when the commercials come on. That irritates me. However, the commercials have become a part of the tradition of the Super Bowl. I always like to check out the commercials during the game because you expect them to be extra funny or original. (Note to advertisers: You usually fail miserably and you definitely did this year.)
4. This may be difficult for you to hear, I hope you're sitting down: Football is not important to some people.
5. that candyazz show Mike & Mike spent 2hrs arguing and debating what commercial was best
6. LOL I'm pretty sure the commercials have been important for years :P i.e: for those who aren't interested in the game :)
7. I always watch super bowl because I love to watch football. I do also enjoy the commercials because they are usually more creative than most you see any other time. This year the commercials were not that good.
8. what does it really matter. its not like the commercials take anything away from the game. You watch for the game, other watch it for the commercial. Other watch its for the media extravaganza it is. Others watch for the halftime show, others like to just go to superbowl parties and just eat and eat and eat. whatever the reason just enjoy it for what ever you enjoy it for and Have fun.
9. I don't even watch the commercials during the game. When the commercials come on I usually read.
10. About 30 years ago. I have watched every Super Bowl, and I hate what it's become. Concerts before the game and at halftime. ESPN starting their pregame garbage at 6:00 AM. It's a joke.
11. For myself I can say the game was much more fun, entertaining and exciting than a commercial pushing their products on me. I usually get up and quickly get something done during the commercials, which is what I did last night. Plus, whatever commercials were aired last night will be on TV for a year now. Not to worry to commercial lovers everywhere.
12. Cm'on now Scooter we know you didn't watch the game because you were taking a long power nap. Anyway the commercials are so important because they pay millions of dollars having them air during the game. This is a good indication to invest in their company. Like I really like Doritos's stock right now.
13. Ever since the advertising agencies became clever enough to amuse people during a football game... I really dont know an exact date
14. When it cost 30 million for 30 seconds.
15. Well , since bout 30 years ago in my opinion........
16. Since it became the most watched televised event in america.